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Adverts in the Air
(1/2007)  »Getting there is half the fun! The Advertising Archives is located in North West London and has over one million examples of British and American press adverts and magazine cover illustrations spanning the last 150 years. Our travel section is extensive and regularly used by newspapers, magazines, book publishers and all manner of researchers. For appointments or more information please contact library@advertisingarchives.co.uk www.advertisingarchives.co.uk »Creating Ads That Sell Lawrence Allen has over 15 years experience as a marketing professional and a successful real estate investor. His experiences with numerous real estate, marketing and financeprofessionals has enabled him to develop a marketing system andEbook for people trying to sell their home on their own. The For Sale By Owner (FSBO) Hassle-Free Home Sale System has received many praises from real estate professionals and home owners alike. http://www.fsbosaleshelp.com »Designing Visiting Cards Plugins. Inside Images is designed for image only tutorials, covering details about digital arts, filters and plug ins. Atul Thakur, is currently working as a Graphic Designer, offering online training and consultancy through Inside Images. Inside Images (the site) is Digital Art portal designed for everyone interested in Photo Effects and digital arts. It is a useful place to find free downloads and comprehensive resources. Site publishes the reviews of the plugins, helping users before purchase. Our frequently updated tips and tutorials cover most popular plugins and filters in the graphics industry. Our goal is to develop Inside Images into the complete Digital Art portal on the net. www.insideimages.net »Types of logos Erin Ferree is a brand identity and marketing design strategist who creates big visibility for small businesses. Through her customized marketing and brand identity packages, Erin helps her clients discover their brand differentiators, then designs logos, business cards, and other marketing materials and websites to reflect that differentiation, as well as to increase credibility and memorability. As the owner of elf design, Erin is passionate about helping small business owners stand out in front of their competition and attract more clients. Hundreds of small business owners across the US and Canada have relied on Erin to create content and visuals that support their brands. »The fine art of designing a logo mark Armed with a Masters Degree from the School of the Art Institute of Chicago, Bob worked several years as an Art Director with Benton & Bowles, a prominent Chicago Advertising firm. Upon arriving in San Francisco, Bob worked as a designer for such companies as Apple Computer, Clement Mok Designs, and Esprit de Corp. In 1990, Bob started Maus Haus, an award winning Design Company devoted to developing and designing interactive new media applications. He sold Maus Haus in 1997. Bob joined Roger Black's west coast office as Vice President of Design for the Interactive Bureau. Bob has been the Managing Director of Creative for Groundswell.net and Creative Director for Organic Online. Bob has taught Multimedia at the Academy of Art College in San Francisco, and the San Francisco State's Multimedia Studies Program. He has been a speaker at HOW Design Conference, MacWorld Expo, Seybold, WEB99/2000, COMDEX, Builder.com. UDA/Edgewise, Web Design World and has been a judge for the New Media Invsion Awards. He has also been published in New Media magazine, SF Examiner, The Wall Street Journal, NY Art Director annual, Adobe Magazine, Nautilus, a CD-ROM magazine, and Macromedia's annual developer CD-ROM. Bob Slote http://www.codesta.com »The Design of Stuart's Foods logo 2h is a design consultancy committed to delivering high quality design solutions to its clients. We have over 20 years experience in design for print including: corporate identities, point-of-sale, packaging, brochures, catalogues, national press and magazine advertising and the art direction and layout of company websites. 2H also designs all aspects of book publishing both nationally and internationally for trade and private press including cover design, book design, publicity, advertising and point-of-sale. 2H Design is constantly looking to develop new business relationships and new projects. You can see a presentation of our work on the CD and to see even more of the 2h portfolio please visit www.nedof2h.net. »Wax model girls in advertising Quite often in advertising, the photo you see is not the one that came out the camera! There is a lot of retouching involved in order to make the image attractive to the reader. The photo retoucher is like a digital make-up artist, fixing natures imperfections to sell the perfect product. For this image we have a model that is meant to look like a wax figure. Therefore a lot of the retouching is based on smoothing out the skin and creating drama. We use a lot of gaussian blurs and painting with a stylus tablet in this exercise.  »Album graphic This piece is based on the work I did for the album Los Paseantes by the experimental composer from Buenos Aires, Ulises Conti. Inspired mostly by his music, of course I like to work while listening to music but when it’s the artwork for an album it’s like killing two birds with one stone. Another piece of inspiration was the title of the album which in english means “The Strollers”, like strolling through the beach, and being his music very experimental I thought of it as mind strolling, therefore the images I used for the illustrations are of him in an introspective mood. All of this combined with my own organic and layered style has an end result that hopefully you can enjoy. »How to quickly render a photo real image In this tutorial, I’ll show the reader how to use RenderMan’s global illumination techniques to create highly realistic lighting with minimal setup. Keep in mind… copy. You can achieve drastically different looks by simply rotating the RenderMan Environment Light and trying different HDR images. You can also try changing the Environment Light Shadowing attributes to Color bleeding and experimenting with different shadow bias, gain and light intensity. I ve used tools: Maya and RenderMan for Maya. Support Gear: BOXX Technologies 7400 Dual Opteron Model 270, 4GB Ram, NVIDIA Quadro FX 1400, Windows XP Professional x64 Edition. »How to convert a plain illustration in a textured image Most of the times you have a plain illustration, but it's not to difficult transform in a textured image, you just need the sketch and scanned pictures, or textures or anything else that can help you to do unique piece, because you add a different concept with the tools doing a great effect, to maximize the image quality. »Vivid Imagination The joy of being a graphic designer is the fact that there are no boundaries for what you can create visually. At Vivid Candi, our branding for our own self image is based on surreal scenes that can’t be real, but look real.We take the time to zoom in 1800% and remove any discolored pixels around any object we drop into the overall scene. In this instance, it’s eye-balls and fish. The other very important thing to pay attention to is lighting. Any object you drop in must match the lighting of the overall scene. So make sure to use your dodge or burn tools, brightness and contrast or any other tool to modify the lighting to be as close to the scenes lighting as possible. When you pay attention to detail, you’ll always get the end result you have visualized. »Designing the shape of products to come Esko is the world leader of packaging pre-production solutions. Key product lines include a range of workflow software modules covering the entire supply chain and integrating graphics, structure and project management; flexo Computer-to-Plate systems; cutting & creasing tables for short-run production and sample making in packaging and sign & display markets. Esko is headquartered in Gent, Belgium, and employs over 700 people worldwide. R&D and manufacturing facilities are located in Belgium, Germany, Norway, the United States and the Czech Republic. Esko has regional sales and support organizations in a number of countries throughout Europe, North America and the Asia/Pacific region, including Japan and China. Its products are also distributed through a global network of resellers. For more information, visit Esko's web site at www.esko.com There should be no surprise that brand managers at consumer package companies (CPC) have a greater desire to micromanage the product development supply chain. Phil Lempert reported in Inside the Battle for your Supermarket’s Shelves that roughly 22,000 products are available in the typical supermarket. While more than 21,000 new products are typically introduced in the US each year, less than 1,500 actually make it to the store shelves. »It's what you know Creative Partnerships In The Ad Racket By Borys Nikitiuk with special guest Bruce Parkinson In the business world today, partnerships are formed for many reasons. They may include growth potential, diversification or financial stability. In the advertising business the reasons are different. In most agencies around the world creative partnerships are an essential part of the agency structure. Normally, writers are teamed with art directors and assigned a variety of accounts... Article soon will be available in a download section. »The weirdest south american posters & billboards Theuncoolhunter.com is a website/magazine designed for a reader who wants to enrich him or herself with information related to the new trends. In order to stand out from the other, let’s say, conventional websites of coolhunting and trendscouting, The Uncoolhunter wants to go further and show the other face of the trend: the no trend and worship the uncool (the trash, the bizarre, the kitsch, the cheap pretentious, the expensive sold to a lower price, the freak, the badly designed, the surreal, the hyper-real, the incoherent, the under professional, the under scientific and the underdeveloped). A group of everyday life observers makes it possible. The Uncoolhunting is an unlimited phenomenon and pretends to be the icon of trend research. When doing research on outdoor advertising communication in South America we have observed that the most creative billboards, winners of international awards, and the uncoolest posters and popular street artvertising can coexist in the same cities. »Elemental Rebirth My passion for art really started (probably like most) as a kid who loved to draw. My parents would take me and my sister out to eat and at the restaurants most of the place settings would have a paper placemat that I would flip over and say Mom can I have your pen. My dad would draw these puppies, and I thought they were the coolest things, until I actually started to draw myself. »Worldwide Advertising Agencies Portfolio of the great Advertising agencies all over the world. |
